Attending an Event
Account and Profile
Tickets
Transferring Tickets
Cashing Out
Topping Up
Downloading Tickets
Requesting A Refund
Assigning Tickets
Amending a Purchase
Date & Venue Changes
I have multiple tickets in my name, for an event which requires unique registration
Requesting a Refund
Understanding Our Refund Policies
Refund not reflecting
Requesting a Refund With 'Refund Protect'
Payments
3D Secure (OTP)
Saved Cards
Credit Card
Visa Checkout
Paying In Store
Instant EFT
International Payments
Cashless
Damaged cards/wristbands
Lost cards/wristbands
Sharing
Balance Enquiry
Transaction History
Something wrong at the event?
Using at Multiple Events
Cashout Not Received
Late Cashouts
Auto Cashout
Invalid Banking Details
Purchasing Tickets
Finding events
Can't find my order
Queue-It
Tickets Not Received
Event Protect
Booking Fees
Ticket Type Statuses
Streaming
Ticket Resale
What is Resale?
Sell Your Ticket On Resale
Remove Your Ticket From Resale
Purchase Pre-Owned Tickets
Frequently Asked Questions About Resale
FAQs
Frequently Asked Questions
Attendees: COVID-19 INFORMATION
Organising an event
Cashless
Ticketing
Getting Started
Organiser Portal
Streaming Online Events
How to schedule a Facebook Live video stream - Using your computer
How to setup a private zoom web conference
How to start a Facebook Live video stream - Using your mobile device
How to get a URL to a live video for different streaming services
How to enable Express Check-in for your event
How to host an Online Streamed Event
Promotions - Step by step guide to create & send a campaign (Promo Tools)
Event Page Customisation
How to enable donations for your event
Reporting
Ticket Reps
Ticket Scanning
How to Scan your Tickets
How to Scan Only Specific Tickets
How to Change the Event
How to Install Howler Scanning App when PlayStore doesn't allow it
How to set your refund policy for your event
Vendor at an event
New vendor setup instructions
Editing Products
Vendor Settlements
Adding Products
Vendor Fees
The Vendor Agreement
Importing products to an Event
Something Else
Legal
Howler Event Organiser Service Terms - Ticket Management
Howler Event Organiser Service Terms - General
Howler Event Organiser Service Terms - Cashless Event Management
Howler Event Organiser Service Terms - Payments
Howler Vender Cashless Event Managment Service Terms
Privacy Policy
The Vendor Agreement
How to Optimize an Image
Partners Resources
- All Categories
- Organising an event
- Ticketing
- Setting Up Google Analytics Tracking
Setting Up Google Analytics Tracking
Updated
by Christopher Honey
- Set up a Google Analytics account on analytics.google.com
- What would you like to track: Website
Website URL: https://custom_subdomain.howler.co.za or https://www.howler.co.za

- Copy the tracking ID (just the UA- part, not the full script)
- Visit tagmanager.google.com
- Create a new container
- Container name: Organiser name
Where to use container: Web - On the left sidebar, click "Tags"
- Click "New" to create a new tag
- Click in the "Tag Configuration" box to select the tag type
- Select the "Google Analytics - Universal Analytics" tag type
- Select the Track Type: "Page View"
- For the "Google Analytics Setting", select "New Variable..." from the dropdown options
- Enter your Google Analytics tracking ID (just the UA- part, not the full script) and Save without editing any other settings
- Name the variable: "Google Analytics Tracking ID"
- Save variable
- Save the Tag Configuration
- Click on the "Triggering" box to configure the tag trigger
- Create a new trigger by clicking the "+" in the top right
- Click on the "Trigger Configuration" box to select the trigger type
- Select the "Custom Event" trigger
- The event name must be exactly: turbolinks:load
- Save without editing any other settings
- If you only want this to trigger on certain pages, you can filter by Some Custom Events and specify the page URL you would like to trigger it on.
- Name the Trigger "Turbolinks Pageview"
- Save the tag
- Name the tag: "Google Analytics - Page Views"
- Save
- To add Google Analytics E-Commerce tracking as well, follow these steps:
- Click "New" to create a new tag
- Click in the "Tag Configuration" box to select the tag type
- Select the "Google Analytics - Universal Analytics" tag type
- Select the Track Type: "Transaction"
- For the "Google Analytics Setting", select "Google Analytics Tracking ID" from the dropdown options
- Save the Tag Configuration
- Click on the "Triggering" box to configure the tag trigger
- Select the "Turbolinks Load" trigger
- Save the tag
- Name the tag: "Google Analytics - E-Commerce"
- Save
- In the top right hand corner of the Tag Manager interface, click "Submit"
- Without editing anything on the page, click "Publish" in the top right hand corner
- Without specifying any version description, click "Continue"
- Now that your tag is published, click "Admin" from the main navigation
- Copy your Tag Manager code (starting with GTM-) next to your organiser name
- Visit the admin portal at www.howler.co.za/admin
- Click 'Organisers' at the top of the screen
- Click 'View' on the organiser you want to add analytics tracking to
- Click "Analytics Settings" in the top right
- Paste the Google Tag Manager code (the GTM- code)
- Save
- Wait a few minutes and your page views will start reflecting in Analytics
- If you added E-Commerce tracking, you will need to enable it in your Analytics account:
- Visit analytics.google.com
- On the left sidebar, within "Conversions", there is a section called "Ecommerce", click "Overview" within that section
- Enable Ecommerce tracking