Setting Up Google Analytics Tracking

Robyn Marais Updated by Robyn Marais

Setting Up Tracking

If you'd like to use Google Analytics to track traffic on your ticketing page, you'll need to setup a Google Tag on Google Tag Manager that can be added to the event page to start tracking.

To setup a GA4 Property and link to to GTM to tag, follow the steps in this Google Resource. Once you've done this, you can send your GTM code to clientsupport@howler.co.za to apply this to your ticketing page.

This help doc outlines step by step instructions on how to set up this tag and link it to your Google Analytics Dashboard.

  1. Set up a Google Analytics account on analytics.google.com
  2. What would you like to track: Website
    Website URL: https://custom_subdomain.howler.co.za or https://www.howler.co.za
  1. Copy the tracking ID
  2. Visit tagmanager.google.com
  3. Create a new container
  4. Container name: Organiser name
    Where to use container: Web
  5. On the left sidebar, click "Tags"
  6. Click "New" to create a new tag
  7. Click in the "Tag Configuration" box to select the tag type
  8. Select the "Google Analytics - Universal Analytics" tag type
  9. Select the Track Type: "Page View"
  10. For the "Google Analytics Setting", select "New Variable..." from the dropdown options
  11. Name the tag: "Google Analytics - Page Views"
  12. Save the Tag Configuration
  13. Create a variable
  14. Select the "Google Analytics Settings variable type
  15. Enter your Google Analytics tracking ID and Save without editing any other settings
  16. Name the variable: "Google Analytics Tracking ID"
  17. Save variable
  18. Click on the "Triggering" box to configure the tag trigger
  19. Create a new trigger by clicking the "+" in the top right
  20. Click on the "Trigger Configuration" box to select the trigger type
  21. Select the "Custom Event" trigger
  22. The event name must be exactly: turbolinks:load
  23. Save without editing any other settings
    1. If you only want this to trigger on certain pages, you can filter by Some Custom Events and specify the page URL you would like to trigger it on.
  24. Name the Trigger "Turbolinks Pageview"
  25. Save the trigger
  26. To add Google Analytics E-Commerce tracking as well, follow these steps:
    1. Click "New" to create a new tag
    2. Click in the "Tag Configuration" box to select the tag type
    3. Select the "Google Analytics - Universal Analytics" tag type
    4. Select the Track Type: "Transaction"
    5. For the "Google Analytics Setting", select "Google Analytics Tracking ID" from the dropdown options
    6. Save the Tag Configuration
    7. Click on the "Triggering" box to configure the tag trigger
    8. Select the "Turbolinks Load" trigger
    9. Save the tag
    10. Name the tag: "Google Analytics - E-Commerce"
    11. Save
  27. In the top right hand corner of the Tag Manager interface, click "Submit"
  28. Without editing anything on the page, click "Publish" in the top right hand corner
  29. Without specifying any version description, click "Continue"
  30. Now that your tag is published, click "Admin" from the main navigation
  31. Copy your Tag Manager code (starting with GTM-) next to your organiser name
If you do not have access to Active Admin, you can contact your account manager or clientsupport@howler.co.za to complete steps 33-38.
  1. Visit the admin portal at www.howler.co.za/admin
  2. Click 'Organisers' at the top of the screen
  3. Click 'View' on the organiser that you want to add analytics tracking to
  4. Click "Analytics Settings" in the top right
  5. Paste the Google Tag Manager code (the GTM- code)
  6. Save
  7. Wait a few minutes and your page views will start reflecting in Analytics
  8. If you added E-Commerce tracking, you will need to enable it in your Analytics account:
    1. Visit analytics.google.com
    2. In the Admin view within "Conversions", there is a section called "Ecommerce", here you can create conversion events.
For assistance, please contact clientsupport@howler.co.za

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