Attending An Event
Billing and Payment
Delete Your Account
Link Facebook or Google
ID or Passport Number Not Valid
Edit Details on Your Profile
Privacy and Security
Manage Your Tickets
Purchased Incorrect Tickets
Booked Out vs Sold Out
Tickets Not Received
Payment Options & Issues
What Is The Teams Feature?
Creating A Team
Joining A Team
Changing Your Start Time
Managing Your Team
Organising An Event
Video Tutorial - Getting Started
Getting Started with Howler
Howler Customer Support
Payment Gateway Options - For organisers
Manage your account
Setup your event
How to create an event
How to Make My Event Searchable on Howler.co.za
Event Look and Feel
Ticket Type Settings
How to enable donations for your event
Enable Ticket Resale for your Event
How to drive ticket sales
Ticket Bundles and Specials
Issue Complimentary Tickets
Custom Ticket Type Links
Marketing Tools - Sending an email campaign
Marketing Tools - Sending an SMS campaign
Setting Up Google Analytics Tracking
Integrating the Facebook Pixel
Howler Brand/CI/Style Guide
Create a QR code linking to your ticketing page
Event Page Customisation within the organiser portal
Premium Event Customisation
How to Optimize an Image
Going Cashless with Howler
Howler RFID Wristband Design Template
Vendor fees - For organisers
Cashless Sales Reports
How to drive Online Topups for a Cashless event.
Cashless Customer Journey
Download the Ticket Scanning App for Organisers
Howler Scanning App - How to Scan Tickets
Howler Scanning App - How to Scan Only Specific Tickets
Howler Scanning App - Change the Event
How to install the scanning app when PlayStore doesn't allow it.
Howler Backend - Active Admin
Howler Backend Active Admin
Howler Backend Active Admin - Manage Organiser Roles
Howler Backend Active Admin - Reps
Howler Backend Active Admin - GTM configuration
Howler Backend Active Admin - Create Ticket Types
Howler Backend Active Admin - Promo Codes
Howler Backend Active Admin - Create a Pre Registration Event
Howler Backend Active Admin - Unique Registration
Howler Backend Active Admin - Data Capture
Streaming Online Events
Vendor at an event
Setting Up Your Vendor Account
Setting Up For An Event
Setting Up Your Menu
Editing Vendor Bank Details
How to use the Howler Cashless Point of Sales Devices - Training Video
The Vendor Agreement
Vendor Sales Reports
Updated by Robyn Marais
When your event is going cashless, it's important to communicate the customer journey to customers to create the best possible event experience.
The best event experience is when a customer has topped up their credits ahead of the event and enabled autocashouts.
Customers who topup online are projected to spend more than customers who topup at the event.
It is critical that you include education about the cashless experience in your event information and promotion. You can do this through emails and smses to customers as well as sharing the information on your social media.
For a cashless event, Howler will initiate an email campaign to drive online topups.
When Howler is not the primary ticket retailer, we’ll include a draft message outline for you to include in your own email and sms campaign. This will be in English and will need to be translated, designed, scheduled and sent by your own team.
When Howler is the primary ticket retailer, we’ll include up to 3 emails in your package. We'll make use of your captive audience of ticket holders to drive awareness, education and online topups during the week of your event.
Email content will be customised for your event.
We can send these emails more regularly or your own content to your ticket holders to further drive topups leading up to your event. - Please contact your account manager for assistance.
It's important to communicate through all channels to maximise reach of your message.
Wherever you're promoting your event, you should be communicating the cashless messaging to drive awareness, education and topups.
Elements to create social media content can be found here.
Ensure to use the below important messaging and all messaging is directing customers to howler.events/tickets to dive topups.
In all messaging, you'll need to educate customers about cashless.
Ensure that all messaging is directing customers to howler.events/tickets to dive topups.
Important messaging to include in your cashless communication is:
WHY CASHLESS? Traditional money is so 1995. Howler Cashless is the modern, high-tech answer to easy transacting. It eliminates queueing at bars, carrying your wallet around and battling connectivity issues or change. Plus, it's safer - there's way less touching.
HOW DOES IT WORK? Tap and go - it's that simple. You'll receive a unique Howler wristband when you arrive; this is your virtual bank. It's attached to your arm so you can't lose it. After each tap, you'll be shown your remaining credit.
HOW DO I TOPUP? Easy! Online! A pre-loaded ticket means your credit is applied to your wristband at the door, leaving more time for fun. And, if you need more moola in the moment, topup with cash or card at any of Howler's topup stations.
WHAT ABOUT LEFTOVER MONEY? What's yours is yours. Select autocashout to have your unspent credits auto-magically returned to your bank account when cashouts open. Or, after the event, you can visit howler.co.za and cashout your remaining funds. They'll go straight to your bank account in 3 working days.
CASHOUTS will open on Wednesday after the event at 12:00, midday - We'll send an email to remind you.
PRO TIP: Take a photo of the number on the back of your wristband in case it's lost or stolen. Keep your wristband until you have successfully cashed out.