Dashboard Guide 7.2.1 - Total Topups Overview

Robyn Marais Updated by Robyn Marais

This dashboard presents a comprehensive view of cashless topups at the event, broken down by channel (online vs onsite), user behavior, and ticket categories. It helps event teams monitor revenue, assess channel performance, and understand guest behavior across both pre-event and on-site topup activity.

This guide walks you through each key element of the dashboard to explain what the visuals represent and how to interpret the data effectively.

The dashboard enables you to:

  • Track total topup revenue and the split between online and onsite topups
  • Understand guest topup timing, volume, and behavior by ticket category
  • Assess the performance of onsite topup stations
  • Identify high-value guest segments based on topup amounts
  • Use timing trends to prepare staffing, infrastructure, and campaigns

Key Metrics

Total Topups: The full monetary value of all topup transactions made during and leading up to the event, across both online and onsite channels.

Total Topups (Qty): The total number of individual topup transactions completed. This includes multiple transactions by the same user.

Average Online Topup: The average value of a single online topup transaction. This shows how much users typically load onto their account when topping up before the event.

Average Onsite Topup: The average value of a single onsite topup. This reflects how much is typically loaded by guests during the event.

Total Topups

These headline tiles provide total topup value (ZAR) across the event.

How to use it:

  • Gauge total uptake of the cashless system.
  • Understand overall event liquidity and cash flow behavior.

Total Topups Qty

These headline tiles provide the number of individual topup transactions completed across the event.

How to use it:

  • Gauge total uptake of the cashless system.
  • Use transaction count vs value to infer topup sizes or guest confidence.

Key Metrics

Count of Users With an Online Topup: How many unique users completed at least one online topup.

Avg Online Topup of Those Who've Topped up: Average value per user for online topups.

Count of Users with an Onsite Topup: How many unique users completed at least one onsite topup.

Avg Onsite Topup of Those Who've Topped up: Average value per user for onsite topups.

Total Topups by Category

A bar chart showing the total value of topups per ticket category (e.g., General, VIP, Staff, Guest).

How to interpret it:

  • Helps determine which ticket groups are contributing the most to overall topups.
  • Useful for targeting promotions or identifying high-value guests.

Average Topups Amount by Category

Displays the average topup amount per person within each ticket category.

How to interpret it:

  • Reveals which categories have guests with the highest spending behavior.
  • Helpful for customizing perks, pricing, or future loyalty offers.

Online Topups Days Before Event

A line chart showing how topup activity accumulates in the days leading up to the event.

How to interpret it:

  • Shows topup patterns to help plan campaign timing.
  • Peak periods can be used to time reminder emails or digital nudges.

Days Taken From Ticket Purchase To Online Topup

A histogram showing how many days after buying a ticket guests topup their account.

How to interpret it:

  • Reveals guest engagement lag.
  • Can be used to define the best post-purchase window for outreach or upsell prompts.

A time series chart tracking onsite topups over the event duration.

How to interpret it:

  • Spot spikes in topup activity to better plan staffing, support, or logistics.
  • Track performance across days and shifts.

Onsite Topup by Station & Payment Method

A bar chart comparing the total value of topups made at each physical topup station and by payment method.

How to interpret it:

  • Helps monitor station performance.
  • May indicate guest flow or bottlenecks at specific locations.
  • Measures adoption of available payment options.
  • Helps troubleshoot tech issues or allocate devices more effectively.

Average Onsite Topups By Station

Shows the average topup amount per transaction at each topup station.

How to interpret it:

  • Reflects behavioral or demographic differences by location.
  • High average values may suggest VIP stations or less frequent but larger transactions.

How Did We Do?

Dashboard Guide 7.1 - Event Sales Overview

Dashboard Guide 7.2.2. - Topup Ticket Type Analysis

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