Dashboard Guide 1 - Overview Ticketing YoY Analysis

Robyn Marais Updated by Robyn Marais

This dashboard offers a dynamic and visual overview of year-over-year (YoY) ticketing performance. Built to support informed decision-making, they track essential metrics such as ticket sales, revenue generation, category-level trends, and daily performance insights.

This guide walks you through each key element of the dashboard to explain what the visuals represent and how to interpret the data effectively.

The dashboard enables you to:

  • Track real-time ticket sales and revenue growth
  • Compare YoY performance across ticket categories and timelines
  • Make informed decisions on pricing, inventory allocation, and marketing strategies
  • Identify revenue-driving segments and monitor momentum—whether building or slowing

Days to go

At the top of the dashboard, you'll find a “Days to Go” figure to help orient the timeline view.

To ensure a like-for-like comparison between current and past events (even if their dates differ), adjust the “Days Before Event” filter to: is between [inclusive] the current days before value and 360. This aligns data points based on how many days remain before the event date to standardise comparison across events.

Important: Be sure to populate the following filters: Current Event (Select one event) Past Event (Select one event) Comparison Events (Select both events)

Current Event, Change, Past Event

This section presents comparison tiles for four key performance indicators (KPIs):

  • Total Tickets Sold
  • Gross Revenue
  • Orders
  • Average Tickets per Order

The visual tiles allow for a quick snapshot of current event performance against the equivalent time frame from the previous year to help you gauge if you’re ahead, behind, or on track.

Ticketing Categories YoY

This tabular view breaks down ticket sales by category (e.g., GA, VIP, VVIP) across the current and past events, including percentage change.

The purpose is to assess how each ticket category is performing compared to the previous year, helping you to optimise pricing and allocation.

Example insight: VIP tickets have seen the largest growth (+7%), highlighting increased demand for premium experiences. This could justify allocating more VIP inventory or enhancing premium offerings.

Ticket Category

Past Event

Current Event

% Change

GA Tickets

11,265

11,958

+6%

VIP Tickets

1,983

2,130

+7%

Cumulative Revenue YoY - Days Before Event

This area graph displays gross revenue trends leading up to the event date for both the current and past events.

  • Each event is represented by a different color
  • Helps visualise sales velocity and forecast future revenue

Example Insight: Revenue for the 2025 event lags behind 2024 until approximately 90 days out but surpasses it between 90 and 60 days before the event, maintaining a strong lead into the final month.

Query Insight

This AI-generated narrative provides instant context based on the visualisations that follow, in this case the Cumulative Ticket Sales YoY data.

  • This offers a natural language summary of key trends.
  • It eliminates the need for manual interpretation of graphs.

The purpose is to clearly communicate how ticket sales are trending over time relative to the same period last year.

Cumulative Ticket Sales YoY - Days Before Event

A line graph showing cumulative ticket sales for the current event and past event. This tracks the accumulated number of tickets sold over time, helping assess pacing and momentum.

How to Read It:

  • The x-axis shows days before the event.
  • The y-axis shows cumulative tickets sold.
  • Compare lines for past event (blue) and current event (teal).

Cumulative Ticket Sales % Change - Days Before Event

A line graph showing cumulative percentage change in ticket sales for the current event and past event. This helps to understand how ticket growth or decline is trending over time.

How to Read It:

  • Values above 0% indicate YoY growth.
  • Values below 0% indicate underperformance compared to the previous year.

🙋 FAQs

Q: Does this dashboard include complimentary tickets?

A: No – it only tracks paid tickets unless the filter on the dashboard is set to include complimentary tickets.

Q: Are refunds deducted?

A: Refunded tickets are typically excluded from totals, only active tickets are included in sales metrics.

Q: Can I compare more than two events?

A: For best clarity, this dashboard is optimized for comparing two events. Ask your account manager about custom setups for multi-event trends.

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Dashboard Guide 2 - Daily Sales Dashboard

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