Cashless Sales Reports

Robyn Marais Updated by Robyn Marais

A cashless event can take up to 3 business days to reconcile data and finances.

After your Cashless event has concluded, you'll receive a set of reports to assist you with understanding your event, your customers and your sales.

You may have requested your cashless reports on Howler Tableau. For information on Howler Tableau, you can read this Help Doc. You may not have received the below sales reports as all of this data can be found on Howler Tableau.

After your event data has been wrapped, someone from the Howler team will send you a set of reports made up of an overview bar sales report, overview vendor sales report, individual bar sales reports and individual vendor sales reports.

Sales reports only indicate the value and quantity of sales made. This does not indicate settlement amounts.
Vendors and Bar suppliers will have access to these reports on the Vendor Portal where they completed their menus for the event.

Terminology

Station - This is a vendor or bar location at your event.

Vendor - A station that is selling non-alcoholic products. Food, merchandise, services etc.

Bar - A station that is selling alcohol and drink products.

Qty - This column will reflect the quantity of products sold.

ZAR - This column will reflect the value of products sold using the local currency of the event. These credits always directly correlate to a topup or income of funds.

Virtual (VC) - This row will reflect the value of products sold using virtual/complimentary credits at the event. These credits may be included in bundles, competition winners or important stakeholders. These credits are non refundable and do not directly correlate to a topup. Unless otherwise arranged, vendor settlements are made based on the gross sales (the sum of virtual AND normal credits).

Overview bar and vendor sales reports

You'll receive an overview vendor sales report and an overview bar sales report. These reports indicate the total quantity and value of sales per station, separated by day of sales and currency.

The left column indicates the station name.

The top row, indicates the date that sales were made.

The next row, indicates the quantity of all products sold as well as the value in the different currencies. (ZAR would be the local currency and "virtual" would reflect any virtual/complimentary credits used)

Total quantities and values can be found along the bottom and on the right of the table.

Individual bar and vendor reports

You'll receive an individual sales report per station. This report indicates the quantities and values of each product sold at a station. This is separated by day of sales and currency value.

At the top of the report indicates the total sales amount across all days and currencies.

The left column indicated the product name.

Other Amount rows indicate products rung up using the "other amount" feature as it does not correlate to a product already on the preloaded menu. Additional information or description can be added when using this feature but requires operator input.

The top row, indicates the date that sales were made.

The next row, indicates the quantity of products sold as well as the value in the different currencies. (ZAR would be the local currency and "virtual" would reflect any virtual/complimentary credits used)

Total quantities and values can be found along the bottom and on the right of the table.

Tips reports

Upon request, tips can be taken by bartenders. In this case, an additional report will be sent to you.

This report will include the operator name, quantity of tips and ZAR value of tips per day. This can help you to reimburse bartenders for tips and calculate the average tip amount.

These sales reports can help you to better understand what is popular amongst attendees on different days to plan appropriate stock for your next event or advocate for sponsorship from brands.
For any Sales report queries, please contact your event project manager.

How Did We Do?

Vendor fees - For organisers

How to drive Online Topups for a Cashless event.

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