Dashboard Guide 6.3.3. Onsite Topups YoY Analysis

Robyn Marais Updated by Robyn Marais

This dashboard offers a focused view of onsite topup behavior over time, helping organizers understand how and when guests are loading funds onto their accounts during the event. It supports decision-making around staffing, infrastructure setup, communications timing, and guest experience optimization.

This guide walks you through each key element of the dashboard to explain what the visuals represent and how to interpret the data effectively.

The dashboard enables you to:

Track total onsite topups in volume and value

Compare topup behaviors by ticket category and type

Identify peak topup periods during the festival

Understand how ticket purchase timing affects topup behavior

Monitor guest topup patterns across different channels

Key Metrics

Total Onsite Topups: The total ZAR value of all onsite topup transactions.

Onsite Topups (Qty): The number of individual onsite topup transactions.

Average Onsite Topups: Total onsite topups, divided by number of online topup transactions.

Average Onsite Topup Per Person: Total onsite topups divided by number of customers who topped up.

Onsite Topups by Festival Time

Shows onsite topup volume at different time intervals across the event timeline.

How to Use:

  • Identify peak topup activity windows to optimize staffing.
  • Spot low-activity periods to adjust operations or target communications.

Cumulative Onsite Topups

Illustrates the running total of onsite topups as the event progresses.

How to Use:

  • Understand how revenue is accumulating throughout the event.
  • Spot acceleration or slowdowns in onsite activity.

Onsite Topups By Category

Displays the proportion of onsite topup value by ticket category (e.g., GA, VIP, Table).

How to Use:

  • Assess which guest groups are most reliant on onsite topups.
  • Inform targeted support or campaign decisions.

Average Onsite Topup Value by Category

Compares average onsite topup values across different ticket categories.

How to Use:

  • Identify high-spending segments.
  • Tailor messaging or incentives by audience type.

Query Insights

This AI-generated narrative provides instant context based on the visualisations that follow, in this case the Total Topups Contribution By Ticket Purchase Date data.

  • This offers a natural language summary of key trends.
  • It eliminates the need for manual interpretation of graphs.

The purpose is to clearly communicate how  topup values are trending over time relative to the same period last year.

Total Topups Contribution By Ticket Purchase Date

Links when tickets were purchased (e.g. months before the event) to total onsite topups contributed.

How to Use:

  • Evaluate the relationship between early ticket buying and later spending.
  • Guide outreach timing and upsell opportunities.

Average Toups By Ticket Purchase Date

Compares average onsite topups and average ticket price by purchase month.

How to Use:

  • Segment guests by value based on their timeline.
  • Build personas for targeted engagement.

Onsite Topups By Ticket Category

Breaks down ticket types by topup value, count, and averages.

How to Use:

  • Drill down into specific ticket tiers (e.g., VIP Tier 2).
  • Compare topup behavior across all levels for pricing or VIP planning.

Query Insights

This AI-generated narrative provides instant context based on the visualisations that follow, in this case the Cumulative Ticket Sales YoY data.

  • This offers a natural language summary of key trends.
  • It eliminates the need for manual interpretation of graphs.

The purpose is to clearly communicate how ticket sales are trending over time relative to the same period last year.

Total Topups By Ticket Category

Shows side-by-side totals for online, onsite, and combined topup value, with per-person averages.

How to Use:

  • See full topup picture across sales channels.
  • Highlight segments that are best engaged both online and on-site.

How Did We Do?

Dashboard Guide 6.1.6 Event Sales Ticket Type Analysis

Dashboard Guide 6.3.2. Online Topups YoY Analysis

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