Dashboard Guide 7.1 - Event Sales Overview

Robyn Marais Updated by Robyn Marais

This dashboard provides a comprehensive overview of total event sales performance, ticket category sales breakdowns, and spending behavior for the current event. It is designed to help stakeholders track sales distribution across ticket types, analyze transaction volumes, and assess sales channel efficiency (e.g. closed vs open loop).

The dashboard highlights key metrics such as total event sales, bar and vendor sales contributions, and average attendee spending, helping event organizers and partners evaluate the commercial performance of the event in real-time.

Additional insights are provided through views of top-performing bars and vendors, hourly sales trends, and category-level performance, enabling agile operational and strategic decision-making.

This guide walks you through each key element of the dashboard to explain what the visuals represent and how to interpret the data effectively.

The dashboard enables you to:

  • Track total product sales and transaction volume
  • Compare sales performance by ticket/product category
  • Monitor vendor and bar performance
  • Identify peak sales times for staffing and stock planning
  • Analyse consumer spending patterns on-site

Key Metrics

Total Event Sales: Total gross revenue across bars and vendors.

Total Transactions: Number of purchase events.

Total Bar Sales: Bar contribution to total revenue.

Total Vendor Sales: Vendor contribution to total revenue.

Average Spend per Attendee: Total spend divided by number of attendees.

Average Order per Person: Total transactions divided by attendees.

Average Spend per Attendee: Bar: Breakdown of where attendees are spending more.

Average Spend per Attendee: Vendor: Breakdown of where attendees are spending more.

Total Sales per Hour

Shows hourly breakdown of sales, segmented by bar and vendor categories.

How to use it:

  • Identify peak demand times to optimise staffing and logistics.
  • Plan happy hours or targeted promotions during low-performing slots.
  • Enhance guest experience through reduced wait times and better service during busy hours.

Top 10 Bars

Ranks the top 10 bar locations based on total sales revenue.

How to use it:

  • Identify high-performing bars for future placement or investment.
  • Guide resourcing, restocking, and staff allocation.
  • Understand customer behavior by location.

Top 10 Vendors

Highlights the highest-grossing food and merchandise vendors on-site.

How to use it:

  • Track vendor performance in real time.
  • Reward high performers or address underperformance.
  • Use for vendor evaluation and future event planning.

Event Sales By Ticket Category

This visual displays the distribution of product sales sales across all ticket categories for the selected event. Each slice of the pie represents a ticket category (e.g., General Access, VIP Access), with its share (%) of total sales.

How to Use:

  • Identify which ticket types are driving the majority of product sales.
  • Understand the popularity of premium vs. standard options.

 Average Spend per person by Ticket Category

Displays the average sales value per ticket category, giving insight into the per-customer value of each Ticket Category.

How to use it:

  • Identify which ticket categories yield the highest return per person.

Event Sales by Payment Method

This chart shows the total value of sales processed through each payment method, typically segmented into:

  • Closed Loop (RFID wristbands)
  • Open Loop (credit/debit card AnyPay solution)

How to use it:

  • Measure adoption of on-site payment infrastructure.
  • Evaluate friction points in the payment process.
  • Make informed decisions about payment platform investment.

How Did We Do?

Dashboard Guide 6 - Payments YoY Analysis

Dashboard Guide 7.2.1 - Total Topups Overview

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