Integrating the Facebook Pixel

Robyn Marais Updated by Robyn Marais

Setup Facebook Pixel Tracking

In order to track a Howler event page using a Facebook Pixel, this pixel will need to be added as a tag to a GTM which can then be added to the event page to start tracking.

This Help Doc outlines step by step instructions on how to add a Facebook Pixel to a GTM.

  1. If you don't already have one, set up a Facebook Pixel
    1. Visit www.facebook.com/ads/manager/pixel
    2. Click 'Set Up Pixel'
    3. Click 'Manually Install The Code Yourself'
    4. Copy the Entire Pixel Code. You will need to paste it in Step 9.
  2. Visit tagmanager.google.com
  3. Create a new container
  4. Container name: Organiser name
    Where to use container: Web
  5. On the left sidebar, click "Tags"
  6. Click "New" to create a new tag
  7. Click in the "Tag Configuration" box to select the tag type
  8. Select the "Custom HTML" tag type
  9. Paste your pixel code
  10. Tick the checkbox called 'Support document.write'
  11. Save the tag
  12. Name the tag: "Facebook Pixel"
  13. Click on the "Triggering" box to configure the tag trigger
  14. Create a new trigger by clicking the "+" in the top right
  15. Click on the "Trigger Configuration" box to select the trigger type
  16. Select the "Custom Event" trigger
  17. The event name must be exactly: turbolinks:load
  18. Save without editing any other settings
  19. Name the Trigger "Turbolinks Load"
  20. Save
  21. In the top right hand corner of the Tag Manager interface, click "Submit"
  22. Without editing anything on the page, click "Publish" in the top right hand corner
  23. Without specifying any version description, click "Continue"
  24. Now that your tag is published, click "Admin" from the main navigation
  25. Copy your Tag Manager code (starting with GTM-) next to your organiser name

If you do not have access to Active Admin, you can contact your account manager or clientsupport@howler.co.za to complete steps 26-31
  1. Visit the admin portal at www.howler.co.za/admin
  2. Click 'Organisers' at the top of the screen
  3. Click 'View' on the organiser you want to add analytics tracking to
  4. Click "Analytics Settings" in the top right
  5. Paste the Google Tag Manager code (the GTM- code)
  6. Save

How Did We Do?

Setting Up Google Analytics Tracking

Howler Brand/CI/Style Guide

Contact